Employees are often overlooked as a primary stakeholder and brand champion for your business. Organizations are more productive and successful when there is good dialogue and communication between management and employees. It is therefore important that you put just as much time and
Do you know your communications objectives? When you write a business plan one of the first steps you take is to set up projections of your one year and five year goals. It is the same when you go to set up life and personal goals. In business school they teach you that these goals sh
This week’s blog will be short (yay head-cold!) and by short I mean “normal blog length” as most of my blogs end up reaching 800 to 1,000 words. (Lucky you regular blog readers! Newcomers! Here are some links to some of my other blogs!) This week a good friend of mine pointed o
USP The Unique Selling Proposition or USP is a fact about your business or company that separates and distinguishes it from the competition. It is something that none of your competition can claim, something that is specifically unique to you. The USP is not your brand,
There are six steps to brand advocacy, the process by which an individual goes from being unaware to being a Brand Champion. Historically, the four-step AIDA model (Awareness, Interest, Desire, Action) has been used to explain this phenomenon, but I prefer to use the more in-de
Brand champions are people who without your influence, pay or threats have decided to love and promote your product or service to anyone who will listen. These are extremely powerful and influential people who you need to learn to recognize, become friends with and keep happy.
There is an ongoing debate among communication professionals about how to use social media in their personal and professional lives. There are two schools of thought when it comes to having business and personal social media profiles. One side believes that there should be no division